Baseline Conversation Logo
Year: 2024
Scope: Logo
Client: baseline conversation
Baseline Conversation is an Instagram account in the tennis community. The account is ran by a former Division 1 football player that's taking on the journey of learning how to play the game of tennis. Meanwhile, he is creating a virtual space for tennis players around the world, of all skill levels to express their stories, experiences and love for the game. I reached out to ask if he was in need of a logo, when the account had 5k followers. The logo and icon for baseline conversation were created to reflect a friendly, elegant space for the tennis community to gather. The instagram account now has over 65k followers and has led to creating collaborative content with USTA & FAGE.
