We Came To Play
Year: 2023
Scope: Print & Out-of-home
Client: Walt Disney World / Disneyland
Agency: Disney Yellow Shoes
At Disney Yellow Shoes, the Design team was challenged with crafting the out-of-home boards and print ad for the We Came To Play campaign—a Disney initiative that celebrates black guests embracing their authentic selves in our theme parks. Our approach? A striking design that spotlights our guests, empowering them to shine alongside our bold tagline. You can find the print ad featured in the 2023 Winter Issue of Essence Magazine.
Sr. Designer: Cristian Donoso
Design Director: David Adams
Group Design Director: Agnete Oernsholt
All Disney Artwork: ©Disney