runDisney
Year: 2023
Scope: Brand Refresh
Client: runDisney
Agency: Disney Yellow Shoes
At Disney Yellow Shoes, we were tasked with updating the current look & feel for runDisney. They gave us the creative freedom in introducing new colors, typefaces, icons and patterns that would help brand grow into the new era of runDisney. We used the brand tagline, "Every Mile is Magic", as our north star in all the decision making for the brand.
Sr. Designer: Cristian Donoso
Design Director: Will Gay
Group Design Director: Agnete Oernsholt
All Disney Artwork: ©Disney