That Feeling When
Year: 2023
Scope: Campaign Brand & OOH
Client: Disneyland
Agency: Disney Yellow Shoes
At Disney Yellow Shoes, the Design team was tasked with creating a type treatment to align with a new campaign called That Feeling When. This campaign encompasses the range of emotions experienced for the first time when visiting The Happiest Place on Earth. We delivered a type treatment so dynamic that it complements any photography capturing those genuine, real-time moments. With a vibrant color palette, it expresses the boundless emotions involved. The look and feel of the campaign were consistently applied across out-of-home boards, social media, in-arena graphics, and commercials.
Sr. Designer: Cristian Donoso
Group Design Director: Agnete Oernsholt
All Disney Artwork: ©Disney