Cool Kid Summer
Year: 2025
Scope: Campaign Brand & OOH
Client: Walt Disney World
Agency: Disney Yellow Shoes
At Disney Yellow Shoes, the Design team was tasked with creating a summer campaign look and feel called Cool Kid Summer. This campaign encompasses the range of experiences occurring at Walt Disney World in the summer of 2025. We delivered a primary logo that was translated into other languages. An awesome summer color palette, that expresses the endless fun of summer. The look and feel of the campaign were consistently applied across out-of-home boards, direct mailers, stadium graphics, and in-park maps. The best part of all is that Stitch became our ultimate kid and the face of Cool Kid Summer for our out-of-home tactics.
Sr. Designer: Cristian Donoso
Design Director: Will Gay
Group Design Director: Agnete Oernsholt
All Disney Artwork: ©Disney